July 2, 2020
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Box Office: ‘Deadpool 2’ Was A Triumph Of Misleading Marketing


I love when trailers lie to me. Oh, sure, there are time when the movie you saw via marketing isn’t as good or as emotional what saw being sold in the trailers (think the Star Trek reboot or Man of Steel), but I always have a certain fondness for movies that are able to pull a bait-and-switch via their marketing campaigns, especially when using what we know about marketing and modern franchise filmmaking to fool us. I wrote about a month ago about Walt Disney’s success in selling Avengers: Infinity War as a glorified series finale. The trick Fox pulled with Deadpool 2’s marketing campaign isn’t as grandiose, but I still got a kick out of it.

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